Saturday, June 28, 2008

Setting the stage for a home sale

One of Ron Sowden's Vancouver customers spent just over $20,000 to have their home professionally prepped for sale — and sold it for $112,000 more than the asking price.

Mr. Sowden says that result wasn't even a record for his firm, Dekora Staging Inc., which bills itself as Canada's leading home staging company. But it was a great way to showcase the company's talents on the first episode of an upcoming new series on HGTV, The Stagers.

"The record for us is $260,000 over list," says Mr. Sowden, a co-owner of the Vancouver company. He says Dekora aims to help residential sellers get the most bang for their buck.

"Home staging is the art of professionally preparing a home for sale to maximize value and speed of the sale," says Matthew Finlason, who works for Dekora as a designer and home stager.

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