Thursday, July 24, 2008

Cinemax, Er, CW Bares New Gossip Girl Ads

Gossip Girl's lusty marketing minds have rolled out another series of steamy promos for the teen drama, this time craftily spotlighting nuggets of "praise" from the Parents Television Council ("Mind-Blowingly Inappropriate"), the Boston Herald ("Every Parent's Nightmare") and other outlets.

As with the show's other recent foray into shock-and-awe advertising, the campaign—meant to appeal to both our basest and our brightest (as in, our satire-appreciating) instincts—certainly fares well. And it obviously achieves the CW's No. 1 objective, which is to create buzz.

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