By Alex Dobuzinskis
LOS ANGELES, Aug. 11 (Reuters) - Rolling Stone magazine unveiled plans on Monday for a major design overhaul, scaling down its signature large-format pages to a standard magazine size in a bid to bolster advertising and sagging newsstand sales.
The U.S. pop culture magazine will end the oversized look that for more than 30 years has distinguished it from rival publications starting with an issue set to hit newsstands on Oct. 17.
"It feels to me just like a natural step for us to take," said Will Dana, managing editor at Rolling Stone. "It's always exciting to shake things up a bit and to grow and to do things differently."