Thursday, August 28, 2008

We're sick of waiting

In a country known for its distinct regional cultures, a new survey finds that all Canadians are remarkably similar in one respect: they have limits on how long they are willing to wait.

A Maritz Research online survey of 1,300 people released Tuesday found that 86 per cent of Canadians will leave a store in frustration if a wait is too long, even if that means forgoing a purchase.

"It kind of reminds us that this is something Canadians take very, very seriously and businesses and retailers need to take it seriously as well," said Rob Daniel, managing director for Maritz Research, Canada. "Too long is when people start leaving."

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