LOS ANGELES (Hollywood Reporter) – It wasn't supposed to be this way. When NBC Universal and News Corp. announced in 2007 that they were getting in business together to launch an online home for their TV and movie offerings, it became a laughingstock. Two media companies collaborating successfully? And online no less?
Well, look who's laughing now. Hulu has emerged as an unexpected triumph, home to thousands of top-shelf episodes and movies from more than 100 premium content partners. Although the proud parents of Hulu initially downplayed notions that the venture would be a "YouTube killer," there are already estimates indicating that Hulu is pulling in just as much ad revenue with a fraction of the video tonnage.
But in what might be an act of contrition on the part of the blogosphere that so clearly underestimated Hulu, there is now a countervailing hype enveloping the site.